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    ULI is excited to announce the opening of it’s first retail outlet in Carlsbad California.  ULI Life, was opened in June of 2017. Located at 2151 Las Palmas Dr, Carlsbad CA 92011 The ULI Life Outlet will allow our customers to visit and experience a wide range of ULI Products in person.  The… Read more »


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ULI is proud to announce the release of the NEU series, using cutting edge technology to launch the next evolution of the ULI inflatable board. NEU is the result of our quest to handcraft the best quality boards. The NEU Series delivers: Minimum weight. Maximum rigidity. Maneuverability and performance. The NEU ULI Boards have an incredible 30% reduction in board weight, while… Read more »


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Phantom Lake sits in a remote alpine alcove nestled between a glacier and two cascading waterfalls. On foot, it would be a 4-day assault, even for the most ambitious hikers, to reach the beacon of green water. The promise of solitude, scenery and adventure, however, made the lake a day-trip desire for Tracy Lipsman and… Read more »


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The best craftsmanship isn’t always revealed at first glance. Like the guts of a fine watch or the engine of a Ferrari, it is hidden – unveiled only to those with an eye for beauty, a feel for refinement, and an appreciation for quality. True craftsmanship is an incentive for the inquisitive and the forged respect… Read more »


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Adding SUP events to the roster at whitewater festivals has been like putting the hawk-eye line challenge to use at Wimbledon. The sport is steeped in tradition and can prove stubborn to fuse modern relevancy with classic elements. Fibark, however, which dubs itself as “America’s Oldest and Boldest Whitewater Festival,” has managed this challenge with… Read more »


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I exit the terminal of San Francisco airport frothing worse than a rabid raccoon, racing to get to the rental car station as quick as possible. In tow are my luggage, board bag, and cousin Adam who is straining to maintain my crazed pace. A work trip has brought us here, and ultimately to Half… Read more »


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In the advent of the Payette River Game’s, Colorado has stolen the focus of the whitewater SUP competitive domain – specifically, the GoPro Mountain Games in Vail, Colorado. The event attracts some of the top whitewater paddlers, as well as crossover athletes from ocean disciplines, from around the world. ULI Rider and 2015 PRG Champion,… Read more »


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ZETTIAN JOURNAL:  THE NEW RIVER DRIES Surfing the New River Dries reminds me of a grueling gym workout – and it’s leg day. Fighting eddy fences, boils, a raging current and a bucking wave is just the beginning. After your inevitably spectacular dismount from the undulating mid-river squat machine, you are rifled downstream through haystacking… Read more »


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Creating the best and most rugged whitewater boards demands inhospitable testing sites. This video follows ULI’s Zettian Whitewater Team and SUP the MAG to Maryland’s Swallow Falls.