You know us as the original. The inventors. We live in a pursuit of doing things better. In 2001 we gave birth to the inflatable board and today that’s still all we make. First came a surfboard, then came stand up paddle boards.

We’ve been busy designing our boards to perform better and improving our technologies. Our founder and surf pioneer, Jim Weir, continues to guide us in creating our new products. And today, ULI blends great made in the US craftsmanship, authentic design and great engineering to create our world-class boards.

We take great personal pride in our products – not just because it has our name on it, but because you’ve put your trust in us. That’s what keeps us grounded and scratching every day to get a little better.

We hope you’ll enjoy the new ULI’s as much as we do.