the Best Inflatable SUP boards in the World - Dedicated to Performance & Innovation


WHO WILL STOP REBECCA GIDDENS – A Recap of the Colorado SUP Championships

Jul 20, 2016

Adding SUP events to the roster at whitewater festivals has been like putting the hawk-eye line challenge to use at Wimbledon. The sport is steeped in tradition and can prove stubborn to fuse modern relevancy with classic elements. Fibark, however, which dubs itself as “America’s Oldest and Boldest Whitewater Festival,” has managed this challenge with exceptional grace in its 68th year of existence.  With the debut of the “Colorado SUP Championships” in 2016, Fibark has cemented paddleboarding as an integral component to the classic events that make the festival an icon of Colorado whitewater culture.


Rebecca Giddens and Natali Zollinger battling it out through a crux hole at Fibark. Photo: @debsactionphoto

This year, athletes from around the world added the Colorado SUP Championships in Salida, Colorado to their whitewater race schedule. The event took place on the weekend after the internationally attended Go Pro Mountain Games in Vail, Colorado. Just a 2-hour drive from Vail, Fibark was a natural addition to most competitors’ itinerary, especially since many had driven thousands of miles or flown in from countries as distant as Japan. The back-to-back events enabled travelers to string together two races with world-class competition in less than two-weeks.

Fibark-Women's-Open-PodiumULI paddlers, Eric and Rebecca Giddens, were among those that migrated to both competitions from their hometown of Kernville, California – a 2000-mile round-trip. After impressive performances at the Payette River Games in 2015, the Kern River
Festival, and Go Pro Games in 2016, the Giddens were likely whale-sized blips on the radar of the Colorado locals and international athletes at Fibark.

Rebecca’s reign of 1rst place overall titles was challenged by serious competition in the women’s division. Cami Swan, who had edged out Giddens for individual victories at the Go Pro Games, was in attendance along with reputable paddlers such as Natali Zollinger and Nadia Almuti. If Rebecca was feeling any pressure though, she left it on dry land. She kept her string of overall titles alive with 1rst place victories in the SUP Cross and Downriver Events. Natali Zollinger and Nadia Almuti filled in the podium behind her.

Eric Giddens had a score to settle after his experiences at the Go Pro Mountain Games. Eric and Luke Hopkins were involved in the most controversial and contested moment of the event while battling for the final podium position of the SUP Cross. Hopkins was given the nod. At the Colorado SUP Championships, however, Luke was not in attendance and the rematch potential ensues. By taking 1st place in the SUP Cross and 4th in the downriver events, however, Eric was able to claim the podium position he was denied the week before at the Go Pro Games. His performance earned him 3rd overall with whitewater veteran Mike Tavares taking first, and Colorado local, Spencer Lacey, earning second.

Try 2

Eric Giddens and Mike Tavares Battling. Photo: @debsactionphoto

Eric and Rebecca were both paddling the same 11-foot ULI Zettian Multisport inflatables that they’ve used in previous events.

Article by Ian Michal Smith.

A huge thanks to Deb Stipa of @debsactionphoto for providing amazing photography!

Zettian Journal – Nor Cal Notes

Jun 27, 2016

I exit the terminal of San Francisco airport frothing worse than a rabid raccoon, racing to get to the rental car station as quick as possible. In tow are my luggage, board bag, and cousin Adam who is straining to maintain my crazed pace. A work trip has brought us here, and ultimately to Half Moon Bay, and I convinced him to take the first flight out of Pittsburgh so that we (ok, I) can get a session in before dark. About 8-hours of flights and connections later it looks like it is going to happen.  (more…)


Jun 20, 2016

In the advent of the Payette River Game’s, Colorado has stolen the focus of the whitewater SUP competitive domain – specifically, the GoPro Mountain Games in Vail, Colorado. The event attracts some of the top whitewater paddlers, as well as crossover athletes from ocean disciplines, from around the world. ULI Rider and 2015 PRG Champion, Rebecca Giddens, along with PRG podium finisher Eric Giddens were among the competitors that migrated to Vail this spring.

Shannon Finch

Photo by: Shannon Finch Eric Giddens slicing a line across the crux of the Skills Invitational.

In the opening event of the competition, Rebecca’s reign over the women’s field continued. She placed first using her magic board, an 11-foot Zettian Multisport that she used to win both the 2015 PRG Championship (which commanded the largest cash purse in SUP history at the time) and the Kern River Festival Event earlier this year.  In the subsequent events, Rebecca found competition with Camille Swan who took the victory in the SUP Cross.  Rebecca’s Second Place, however, was enough to award her the 2016 GoPro Mountain Games Overall Women’s Title. (more…)


Jun 08, 2016


Surfing the New River Dries reminds me of a grueling gym workout – and it’s leg day. Fighting eddy fences, boils, a raging current and a bucking wave is just the beginning. After your inevitably spectacular dismount from the undulating mid-river squat machine, you are rifled downstream through haystacking wave trains and face a military march on your spent legs back to the launch spot for your next set. Regardless of the physical toll these fabled waves demand, catching an endless ride here can be life changing. Apparently MC Hammer once tried to take his jet ski through the waves in an attempt as climactic as his career.Best surf Shot Ian


Ian Smith and Eric Giddens Battle For Podium at Kern River Race

May 23, 2016


The ULI Boards Zettian MultiSport continued its whitewater racing dominance at the Kern River Festival this weekend.  In all three events including; downriver, slalom, and boarder cross, ULI riders swept the first and second place positions in Men’s Elite and first place in Women’s Elite divisions.  Defending champion and former Olympian, Eric Giddens, faced off against fellow ULI Team Rider, Ian Smith, in a cutthroat battle in the downriver event.  After several dramatic lead changes through rapids such as Big Daddy, Giddens edged ahead to take the win in the final stretch of the 3-mile race.26490699116_9bb32afdd1_o


Apr 20, 2015

Standup For The Cure 2015!

Standup For The Cure is an excellent opportunity for families, friends and breast cancer survivors to raise funds to help save lives; it’s also a fun way to learn how to standup paddleboard, a water sport that originated in Hawaii. The purpose is to have a blast standup paddling (SUP) around Newport Beach, CA while […]



Sep 12, 2014


Free Family-Friendly Event Created by SUP Magazine Hits Doheny State Beach This Weekend (Sept. 13-14)

SAN CLEMENTE, Calif., Sept. 11, 2014 – Camp SUP presented by Salt Life, the free family-friendly SUP event created by SUP Magazine, hits Doheny State Beach in Dana Point, California this weekend (Sept. 13-14, 2014). Beautiful, sunny 90-degree beach weather and small, fun waves (2-3 feet on Saturday and 1-2 feet on Sunday) are on tap for the first annual event, which unites the best SUP brands and everyday paddlers for a lively SUP-filled weekend. Camp SUP is the first event of its kind in the sport—part-demo, part instructional camp—for everyone from beginners to experts. The schedule is chock-full of fun for the entire family:

Saturday, September 13
8am-4pm: All Day Gear Demo
9:30-10:30pm: Intro to SUP Yoga with Gillian Gibree
11am: SUP Magazine Open Fun Paddle (register here)
12-6pm: Beer Garden
1-2pm: Stroke Clinic
2:30pm: Music Starts
2-3pm: SUP Fitness with Nikki Gregg
3-4pm: Intro to SUP surf and Etiquette with Dave Boehne
3-4pm: Kids Intro Clinic—get the future started now
6pm: Event ends but beach fires are welcome at designated picnic sites

Sunday, September 14
8am-4pm: All Day Gear Demo
9:30-10:30pm: Intro to SUP Yoga with Gillian Gibree
11am-12pm: Stroke Clinic
12-5pm: Beer Garden
1-2pm: SUP Fitness with Nikki Gregg
2:30pm: Music Starts
3-4pm: Intro to SUP surf and Etiquette with Dave Boehne
3-4pm: Kids Intro Clinic—get the future started now
5pm: Event ends but beach fires are welcome at designated picnic sites

The festival grounds will also feature music and entertainment and the Sierra Nevada Beer Garden will open each day starting at noon.

The free and open to the public event will run from 8 a.m. to 6 p.m. on Saturday and 8 a.m. to 5 p.m. on Sunday.

For updates, details, directions and more, visit: #campsup

New Superflow Pump

Feb 27, 2014

Introducing ULI’S SuperFlowTM High-Volume 12-Volt Air Compressor [ Product Link ]

After years of hand pumping, we are happy to announce, problem solved! Please take a look at our newest item:

This 12 volt, 120 PSI compressor includes alligator clip battery connectors to reach around the vehicle. An ULI customized detachable quick release hose with the ULI valve adaptor, brass T-fitting with pressure relief valve, and low pressure gauge. Additionally, there is a coiled 16-foot detachable multiple use hose with additional adaptors for sports balls, tires, and other inflatable items which contains a built-in high pressure gauge. Carrying bag included.

Reminder: ULI Boards maximum inflation is 18 PSI.

Complete Compressor Package, including (2) Detachable Hoses & Bag.

Page 1 of 3123